Universal empress, Beyonce, wants to trademark her daughter Blue Ivy Carter’s name, but some paltry wedding planning company with the same name keeps trying to prevent her from doing so. That wedding planner better have reinforced steel doors, a full security camera set-up, and a panic room behind the Jordan Almonds station, because the Beyhive doesn’t play. They will stage a commando raid on some peasant wedding planners for their exalted and most high queen.
TMZ (via the NY Daily News) says that the Blue Ivy event-planning corporation has now moved against Queen Bey for a second time. The owner, Veronica Alexandra, is living dangerously! (She also has a name that the CW should mop for their sad Dynasty reboot. “Veronica Alexandra” sounds like she knows when the champagne has been frozen.) The courts sided with her in denying Beyonce’s trademarking efforts back in 2012. Beyonce is trying it again, but has added the “Carter,” in hopes that it’s different enough that it will pass muster. Bey supposedly wants to start a whole “Blue Ivy Carter” brand that will include video games (boss level is Solange trying to kill you in an elevator) and beauty supplies.
Blue Ivy (the wedding planner) has submitted documents calling Beyonce a lie-teller who doesn’t want anyone else using the name ever. Is this woman’s skin made of Kevlar?
But the Blue Ivy company reportedly contends in its legal filing that Beyonce’s motive for applying for the trademark is to simply make sure others aren’t able to obtain the name, and not to market products themselves.
My favorite part of this is the quote from Ms. Alexandra back when Beyonce tried it the first time. via CBS Boston:
“If Beyonce is going to take certain topics and certain categories and put her thumb print on them, then we need to say what we’re going to put our thumb print on and protect that now. At the end of the day, I did come up with the name before… I love her to death, sparkles and glitter, kudos and high fives, but don’t impede on my business, and my career. I think that is the point. I don’t have time for that garbage.”
Guuuurrrrrrllllllllll. Veronica Alexandra lives DANGEROUSLY. And she and her company reside here in Boston! The other Mr. Harvey and I are going to have to dig a bomb shelter out back for when the Beyhive goes thermonuclear on this chick.